We make soft goods for sliding down cold mountains on purpose. Somebody had to.
Somewhere between a dare and a genuinely bad idea, Airblaster happened. The details are fuzzy — there was definitely snow, probably a one-piece suit, and at least one person yelling “send it” into the void. We’ve been chasing that exact feeling ever since, and billing it as a business plan.
That a powder day is a legitimate medical excuse. That matching your friends beats matching the trends. That the best gear disappears into the background so you can go be a menace — responsibly, with good base layers.
He’s a pill. He’s round. He has seen things. We don’t fully understand him and we’ve stopped asking, but he’s on the logo now, so here we all are, living with the consequences.
No, we will not stop making the goofy stuff. Yes, the zippers actually work. No, we have not grown up, and with any luck we never will. Thank you for coming to our About page; the exit is wherever you left your gloves.
☁ This is a dummy About page the great Josh asked for. Any resemblance to actual company history is purely coincidental and, frankly, a little suspicious. ☁